Flipkart has launched its new free video streaming service, which is built into the shopping app.
Indian e-commerce player Flipkart has started rolling out its new video service. Instead of launching a dedicated app, the company has integrated the service into its app.
The company announced last week and mentioned that 160 million of its customers would be given free video service.
However, it mentioned that there are no plans to venture into original content yet.
From what we have seen, the dedicated video section on the Flipkart app is currently offering a handful of movies as well as content from Arre, Dice Media, TVF and Voot.
With this, the company has also started a new ideas section, offering curated content feeds to help customers pick up online and appropriate products.
Just go to the Google Play Store, and update the app. Once you receive the latest update, open the app and hit the menu section in the top left and you should see the new video option.
The first time you open the section, you will be asked to select at least three videos from the list so that the app can offer personalized and curated catalogs of movies and TV shows.